The shape language is heroic and reminiscent of ancient architecture, with its stone-like textural quality balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future.
Role: Design Director and project lead @Aruliden
Photos by Andy Jackson
A thourough and considered redesign of Verizon's industrial design language with an emphasis on angularity, precision, sophistication and a thoughtfully-honed color palette. The Internet Gateway, the next generation modem and 5G router all in one device, is the latest launch in the ongoing Verizon collaboration. Elevated CMF encloses reimagined functionality, including glow-through indication lights that elegantly simplify interaction and set-up.
Role: Design Director and project lead @Aruliden
Role: Design Director and project lead @Aruliden
The space showcased custom fabric-wrapped walls, seating, and display fixtures that mirrored the brand’s iconic cutouts and the new brand logo's distinctive shapes.
Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist - Retail
Photos by Sharon Radisch
The space showcased custom fabric-wrapped walls, seating, and display fixtures that mirrored the brand’s iconic cutouts and the new brand logo's distinctive shapes.
Featured in Dezeen’s Top Shop Interiors of 2022
2023 ICFF Interiors Awards Finalist - Retail
Photos by Sharon Radisch
The front ‘scoops’ of the vessel create natural steps for comfortable entry and egress, and apertures on the sides of the fairing as well as the front door contain a forward-facing window for outward viewing down the tunnel. Altogether, these features create a link to Pegasus’ external design, where repeating soft forms and pill shape cut-outs are used to highlight depth, layers and entryways. Inside, the seating elements and extended arms serve multiple functions including as an entry and egress aid, and as storage for safety equipment, oxygen throughput and lighting. The seats can also be quickly assembled and disassembled for rear equipment access.
Project + Design lead while at BIG.
Project lead at BIG and in collaboration with HHF Architects.
Backbone is a fully custom aluminum structure that supports La Linea, ensuring stability and a well-defined shape. This solution allows the modules to be suspended, enabling the creation of linear or curved compositions tailored to specific needs.
Designed while at BIG